Old People Computing

According to this article in Computerworld Twitter traffic has shot up, not due to the teen age group who grew MySpace but rather older people – 45-54 years olds, followed by my generation – the 25-34 year olds. OK you got me, I’m 37 but that’s only on the outside! A ComScore survey found that 18-24 year olds, the ‘traditional’ social media early adopters, were actually 12% less likely to use Twitter than the average. They also found that older users spend more time on the site each visit.

Now I’m not going to repeat the facts in the article verbatim, you only have to click the link above to read it for yourself, but it did get me thinking about why older users might like Twitter much more than other networks. I struggle to believe that I’m now in the 35-54 age group for many surveys, but believe that my generation may be seriously affecting surveys who class us with those almost 20 years older. We were the first generation to grow up with computers available at home – ok they were 1k ZX80s and 48k ZX Spectrums in the early 80s, but we still had them at home,and I’ve now been a computer user for some 29 years (eek!) and an Internet user since 1991, 18 fun filled years (actually 5-10 fun filled years, the days before broadband were awful, we’d wait all night downloading a rubbish picture of a topless girl – that’s right – a picture, just one cos it took that long… You broadband pervs have no idea how lucky you are!) I think people my age have started to skew the survey results where we’re listed with people 20 years older – but that’s beside the point because the article and report don’t use that age grouping – they do it by 10 year gaps, much more accurate and representative, so let’s just get to the point!

I think this metric could have something to do with the ease of use of Twitter in comparison to the other social networks – somewhere like Facebook/MySpace where you have profiles, upload photos and videos, make use of applications you have to install and so forth can be daunting to older people with less computing/internet experience. Maintaining your profile and keeping it updated can take up lots of time, and it’s all very daunting to lots of people. Twitter on the other hand is a beautiful piece of simplicity for the user, and not at all threatening for the inexperienced computer user. You can be up and running in minutes, and there’s always something to read about. I don’t know anyone who hasn’t picked it up and been able to use it straightaway.

Young people easily understand technology, having grown up with it – it’s hard to think we’ve only had computers in the home for about 30 years because they’re everywhere now. My Dad used to stare at my screen in bemusement when he came round because he didn’t believe the people talking directly to me via the computer screen could possibly be real – how were they getting there, and how was text appearing on my screen when I wasn’t typing?!?! Bless him, he was from a generation that grew up before television – he even used a horse and cart for his coal round in his younger days before vans and lorries became the medium of transport for commerce.

How things have changed in such a relatively short space of time in the greater scheme of things.

I think it’s a great positive that Twitter’s attracting an older generation, and many people in their later years find this massive world of information, entertainment, discussion and communication to be as useful and involving as I do. When I broke my back and had to lay down at home for a long time, I couldn’t have survived without the Net – I’d never have escaped my 4 walled virtual prison without it. I see the Net giving those with less mobility wings through which to set themselves free online. I also see it as giving voice to the voiceless and community to the lonely and isolated (although the isolated may struggle to get decent speed broadband in rural areas so they’ll have to stay away from streaming video!)

As the older generation starts to welcome the tech savvy teens of the 80s like myself into their throng via the ‘excuse’ that “we’re not old, we’re only just heading into middle aged”, I’d like to say to each and every one of you silver surfers, “Welcome, it’s a mad place and you’ll fit right in!”

Rob

p.s. I have no excuse for not posting very often today, beyond ‘Twitter ate my homework’ :)