Archive for the ‘Products’ Category

I pride myself on my knowledge of computers and the Internet – I’m the ‘go-to guy’ for my friends when it comes to PCs and technology in general. That is why I feel so sheepish while writing this. I overreached my technological abilities over the weekend, and my wallet has suffered as a result! I’ll tell you the whole story…..

Last week, I dropped my iPhone, face down, flat onto the hard, cold bathroom floor just as I was making my way sleepily to my bed, via toothbrush and toilet… Needless to say, the iPhone screen smashed – see exhibit one! I am somewhat disappointed, having previously thought it to be quite sturdy – but never having actually tested its’ strength!

Next day I was looking to see how much it would cost for the repair – finding out it’s £139.99 at the Apple Store via my local O2 shop. “£140 be damned” the tight Yorkshireman within me thought, “I bet I can fix it cheaper myself”. Some more research provided me with the information I needed – I could get a new ‘digitiser’ – which is what the iPhone glass screen is called – for £22 inc p&p from Amazon, with instructions. So I ordered it and patiently waited for the screen to arrive. When it did, I watched the instruction video a number of times to familiarise myself with the process before opening the case and getting stuck in to the process.

As it happens, at one point in the video it refers to a white clip with a black connector that has to be clicked up to release connector no 3 – however, since the video was made Apple have swapped the colours and the catch is black with a white connector. I tried to flick up the white connector which turned out to be a very delicate connector that I’d inadvertently destroyed in one foul flick! This made it really difficult to reinsert the lead into connector 3… and after considerable difficulty, when I put the phone together again and switched it on, something didn’t look right…. see exhibit two! And on top of that, the earpiece was no longer working – I could make calls but only hear them if I turned the speaker on or wore headphones…

What I hadn’t considered was that the LCD underneath was also damaged and needed replacing – plus my savaging of connector 3 meant the lead was no longer able to connect properly – so the earpiece no longer worked.

Defeated by my apparent clumsiness and ignorance, I resigned myself to finding a local iPhone  repair outlet, and took the iPhone there earlier today, where the LCD was replaced and the screen returned to normal. Unfortunately, my destruction of the connector meant that Andy (the skilled repairer who did an amazing job of fixing it while I waited) was unable to get the earpiece working as I need to get the connector replaced on the PCB (Circuit Board).

However, the phone is now in working condition once again, and looks as good as it did before I dropped it (except for a small crack in the new screen I made trying to pry it out before discovering the real purpose of suction cups!

Having paid for the repair, I’ve almost spent as much as taking it to the Apple Store would have cost. If I’d taken it straight to Andy, it would have been fixed at a lot less than the Apple store – and I wouldn’t have broken the earpiece connector!

So the moral of this tale is that you shouldn’t try to be an expert in everything (the old phrase being “Jack of All Trades, Master of None”) – my clumsiness and not-so-delicate fingers are not factors that make me an awesome technician, but quite the opposite.

My skills lay elsewhere, and it took a hit to my wallet to remind me of this. In future, I shall focus on things I am good at and rely on the expertise of others in areas where I have less ability. Learn from my mistake and you too can reduce the chance of disaster, in whatever you do. Thus endeth the iPhone-delivered lesson!

Rob Bell

p.s. The first thing I did when I got the repaired phone was to go to a phone shop and get a hard case with a front cover! Only a fool doesn’t learn from his mistakes…

Marketing is not Promotion People – Get that in Your Heads.

Promotion and Advertising are tools used within a Marketing programme when a product or service is ready to be launched. There’s lots of marketing needs to be done before that stage  though.

There are so many people around claiming to be marketing experts because they’ve undertaken promotional actions to some degree of success – that doesn’t make you a marketing guru that makes you a promotions guru.

Marketing is much more than just promoting products – it’s researching markets, identifying opportunities and problems, developing services and products to solve those problems in a manner a customer would like  setting up and testing Marketing campaigns, using above the line-, below the line- and digital- methods to formulate, execute and analyse the success of each actitivy, something that is particularly easy online given the availability of data, constantly testing and refining promotions as needed. And eventually, the product is ready to go, hopefuly with a well-armed knowledge of the new market that will allow him or her to dominate.

Market Research

A true Marketer knows that any product needs research prior to committing, here are just 15:

1. What’s the size of the market?
2. Who are the major players?
3. How competitive is it?
4. Have you done any Keyword Research?
5. What’s the customer profile?
6. What are people in the market desperate for?
7. Are there any problems there you can solve through your product or service?
8. Are you asking people in the market if they see a place for your product?
9. Would they buy it or try it out and give it a mark out of 100 for you??
10. Are you doing usability studies?
11. What’s the best way to reach your target consumers? It’s not always going to be online, many niches can found away from the computer.
12. What are the best factors to identify in order to do competitive analysis? Price, Features, Quality, Exclusivity – they’ll be different  for each market
13. Does your product represent what you want to sell to them, or what they want to buy from you?
14. How could you change the former into the latter?
15. Where can your potential customers be found?

Next time, I’ll look at competitive positioning and discuss how understanding a fairly simple topic to grasp can help you know more about your market than most others

The rise of web apps over the past year or two has been fast and extensive – I, for example, now run almost all my business processes through web apps – that talk to each other, passing data around to where it’s needed at that time. This helps me get things done faster, and to have far better contact with my clients throughout any business project. I also have applications that take away a lot of manual time-hogging processe, or give me greater coverage without extra work. I love it for a lot of reasons, of which 2 are listed here  – 1. because all my data is protected on servers in data centres, so a local hard drive crash won’t affect my business, and 2. because I can access the information and services I need from my business from anywhere there’s Internet connectivity – which includes on my Blackberry. I’ll have even greater integration next month when I get an IPhone because many of my application providers already have IPhone Apps, just waiting for me to integrate them into Robnet!

I keep an eye out for new web apps all the time, and look into any app that could offer me any of the following benefits:

1. It saves me money by reducing the cost of a business process
2. It saves me time by automating a process I previously did manually
3. It generates more income for me
4. It allows me to do something I couldn’t prior to using it
5. It allows for greater efficiency
6. It integrates with my existing application infrastructure
7. It improves my visitors’ experiences

Now the one I’ve discovered today is an absolute blinder – it has the most feature-rich interface I’ve ever seen, and eliminates the need to own Powerpoint or similar – it’s an online presentation application called 280 Slides, and here’s what I did on it in less than an hour – it’s a short intro to my new company Ex Ignibus. It was remarkably easy to do, and although not as heavily featured as Powerpoint, I can still access my presentations from anywhere with a Net link, and it has enough features to enable me to put together comprehensive presentations, on the fly. I recommend you check it for yourself – it’s free to use:

Hi readers,

You’ve perhaps noticed a lack of posting over the lasty couple of weeks, wondered if I had some blog malaise keeping me from writing. Nothing like that I’m happy to report, but I currently have real problems with my phone and internet connection at home – and I knew I used it a lot but for 2 weeks, I’ve felt like I’ve been missing a limb. They’re hoping to fix it finally on Monday, so fingers crossed….

I’ve been unable to access any of my sites, networks, applications. My router keeps dropping at random interval – it cant hold the connection. The speed varies between the 8mb/s I’m supposed to get and the ridiculously slow 542b/s – aaagh!!! And it has been a really tough 2 weeks! The worst part about the whole experience has been dealing with my service provider’s call centre. After over an hour on the phone today, to get nothing at all sorted, I’m afraid to say I lost my cool, called the guy an idiot and insisted to be put through to a senior manager. 5 minutes later, I’ve got an engineer booked for Monday – yay mean Rob!!!

I’ve managed by immersing myself completely in X3 Terran Conflict, but sometimes I wish it was multiplayer, cos Space is a lonely place!

I’m also  running some Internet courses as a bit of volunteer work very soon, I took the disaster that was losing my internet, and decided to work some more on offline stuff – nice to deal with people rather than letters and numbers once in a while!

Hoping to be back really soon,

Rob, on his mates PC

Today’s been a bit of a rubbish day – my back has been really painful all day, so I’ve been mostly laid up – it’s 4am here and it’s the first time I been on this today! I’m concious I haven’t posted since my database disaster, so wanted to give you an update.

My book’s about half ready – tomorrow (Thursday) is when it’s supposed to be ready for but I think It’ll be closer to Saturday providing I can sit at this chair tomorrow…

I’ve been experimenting quite a bit more on Squidoo, trying out different modules and developing a few pages… of the 6 that I’ve started this week, only one is published – as they’ve had to take a back seat to my book completion, but you can see that at http://www.Squidoo.com/freshbooks – leave a comment there and let me know what you think. Remember to leave your comment in my debate and vote in the poll.

Do you already know and use Squidoo? Leave a comment with your lens address, and I’ll go look at them and give you stars.

Through my research I’ve come into contact with lots of web applications with fantastic benefits for the users – some will grow to be very useful, but others are already there… They’ll all be in my book – even the ones that are still in beta if they’re next-gen functional and useful for building your business and increasing your subscribers. I’ve been privileged to help test some really excellent stuff, and I’ll tell you all about it.

I didn’t win the TV in the Phase 1 Video Contest for my DotComSecrets challenge, but the winner and his family were very deserving of the award as their video was mint! I’m just really pleased to have been in the top 10, I hate being on film -but the people who voted for me obviously don’t hate me on video, and that feels good.

Right back to bed now – pain stops play!

Rob